Key Responsibilities

• Cross-Selling Strategy Development: Develop and implement cross-selling strategies and initiatives to promote additional financial products and services to existing two-wheeler loan customers.

• Identify cross-selling opportunities based on customer needs, preferences, and lifecycle stages, leveraging
  data analytics and market insights.

• Product Portfolio Management: Manage the cross-selling product portfolio, including insurance products, extended warranties, roadside assistance, and other value-added services, ensuring alignment with customer needs and business objectives.

• Conduct market research, competitor analysis, and product performance evaluation to optimize the product
  mix and enhance cross-selling effectiveness.

• Campaign Planning and Execution: Plan and execute targeted cross-selling campaigns and promotions across various channels, including digital marketing, direct mail, email, and telemarketing.

• Collaborate with marketing and sales teams to develop creative assets, messaging, and promotional
  materials to drive customer engagement and conversion.

• Sales Enablement and Training: Provide training and support to sales teams, dealership staff, and customer service representatives to promote cross-selling opportunities and effectively communicate product benefits to customers.

• Develop sales collateral, training materials, and sales scripts to facilitate cross-selling conversations and
  overcome objections.

• Customer Experience Enhancement: Collaborate with customer experience teams to optimize the end-to-end customer journey, ensuring a seamless and positive experience for customers participating in cross-selling programs.

• Gather customer feedback, analyze satisfaction metrics, and identify opportunities to improve cross-selling processes and customer interactions.
• Performance Monitoring and Analysis: Track and analyze key performance indicators (KPIs) related to cross-selling initiatives, including conversion rates, revenue generated, and customer engagement metrics.
• Conduct regular performance reviews and analysis to assess the effectiveness of cross-selling campaigns and identify areas for optimization and improvement.
• Regulatory Compliance and Risk Management: Ensure compliance with regulatory requirements, industry standards, and best practices in cross-selling activities, including disclosure requirements, customer consent, and privacy regulations.
• Implement risk management controls and procedures to mitigate risks associated with cross-selling, including customer dissatisfaction, complaints, and regulatory scrutiny.
• Stakeholder Engagement and Collaboration: Collaborate with cross-functional teams, including sales, marketing, product management, and compliance,
  to align cross-selling strategies with business objectives and priorities.
• Foster relationships with external partners, including insurance providers, vendors, and industry associations, to support cross-selling initiatives and partnerships.

Qualification

• Bachelor’s degree in business administration, marketing, finance, or related field; master’s degree or MBA preferred.
• 5+ years of experience in product management, marketing, sales, or related roles in the financial services industry, with a focus on cross-selling and customer engagement.
• Proven track record of success in developing and implementing cross-selling strategies, campaigns, and initiatives that drive revenue growth and customer satisfaction.
• Strong analytical skills, with the ability to analyze market data, customer insights, and performance metrics to inform decision-making and optimization.
• Excellent communication and presentation skills, with the ability to influence and collaborate effectively with crossfunctional teams and stakeholders at all levels.
• Strategic mindset with the ability to think creatively, identify opportunities, and develop innovative solutions to achieve business objectives.
• Project management skills, with the ability to manage multiple initiatives simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Knowledge of regulatory requirements, compliance standards, and industry best practices related to cross-selling and financial services marketing.
• Customer-centric mindset with a passion for delivering exceptional customer experiences and driving customer loyalty and retention.